The strength of this strategy day lies in its simplicity and sharpness. Geert-Jan managed to capture the essence of our business and market in a short period of time, and to help us make choices we had been circling for months
Consulting and interim services
Geert-Jan advises entrepreneurs and investors on the strategy, growth and operations of start-ups and scale-ups. He is regularly deployed in deal teams to evaluate a potential investment together with a venture capital or private equity party. Deployable as operator, advisor and interim professional.
Topics:
Inspirational speaker
Geert-Jan is a much sought-after speaker in the fields of trendwatching, start-ups, angel investing, digital strategy, sustainability and innovation. He has given (trend) presentations and master classes for EMERCE, Dela, Orisha Commerce, Sijthoff Media, Impact Hub Amsterdam, FundsUp, Demonstrator Lab Amsterdam, Bindinc., NHL Stenden CvO and Saxion CvO, among others.
1-Day BRANDKEY Workshop
Want to capture the essence of your business?
- Want to invest in the right customers, with clear visibility into customer benefits and differentiation?
- Want to get to the essence of your brand with your core team?
In one day, we’ll work with you and your core team to create a powerful Brand Key: a model that will help you sharpen your company’s brand essence and market positioning.
What is it?
An intensive workshop in which we develop the Brand Key for your organization step by step.
We record:
- Core forces of your organization
- Target group / ICP (Ideal Customer Profile).
- Competitive field
- Distinctiveness
- Customer Benefits
- Core values
- Brand essence
Ready to capture your brand essence?
Sign up and discover the power of clear brand positioning.
For whom.
- Entrepreneurs & CEOs
- Executive teams
- Scale-ups & medium-sized companies
- Organizations in transition
- Private equity firms & advisors
What does it provide?
- A clear and supported positioning
- A clear brand direction
- More targeted marketing & communications
- A shared vision of the core of your business
In short: the basis for making your brand stronger, more relevant and successful in the marketplace.
Practical
- Duration: 1 day
- Where: on location
- By: Geert-Jan Smits – entrepreneur, investor, advisor to start-ups & scale-ups, and author of
The Start-up Scorecard - Investment: €1,950 (excluding VAT)
1-Day STRATEGY Workshop
Want to make your strategy for the next 3 years clear and concrete?
- Ready to invest in clear goals and sharp priorities?
- Want to define the essence of your business strategy in one day with your core team?
In one day, we’ll work with you and your core team toward a powerful 3-year strategy: a plan that will help you make the right choices, align your team, and set the organization up for focused and measurable growth toward 2028.
What is it?
In one day with the leadership team, develop a supported 3-year strategy (towards 2028), translated into concrete goals and strategic priorities.
Output
- Core ambition 2028
- Concrete financial goals 2028
- Strategic choices: core markets, customers, product portfolio, differentiation, team & core competencies
- Practical translation into strategic priorities and preconditions
Ready to set your course for the next 3 years?
Sign up and work in one day to build the foundation for success in 2028.
For whom.
- Entrepreneurs & CEOs
- Executive teams
- Scale-ups and medium-sized companies
- Family Business
- Organizations in transition
- Private equity firms & advisors
What does it provide?
- A supported 3-year strategy
- A clear direction for the team
- Clear strategic priorities
- A shared vision of the core of your business
In short: the compass that gives your organization direction to work more purposefully and achieve sustainable success.
Practical
- Duration: 1 day
- Where: On location
- By: Geert-Jan Smits – entrepreneur, investor, advisor to start-ups & scale-ups, and author of
The Start-up Scorecard - Investment: €1,950 (excluding VAT)
Inspirational speaker
Geert-Jan is a much sought-after speaker on start-ups, angel investing, online strategy, sustainability and innovation. He has given presentations and master classes for Impact Hub Amsterdam, FundsUp, Demonstrator Lab Amsterdam, Bindinc., NHL Stenden CvO and Saxion CvO, among others.
Entrepreneur & investor
Geert-Jan has founded several companies including Jungle Minds and Flinders. As an investor and advisor, he gained a lot of knowledge and experience in the field of start-ups and investing in start-ups. This involved trial and error and brought many insights.
Looking for an investor?
Selection Criteria
- Start-up in digital, software or consumer product
- Impact on people, environment or society
- Start-up already has (some) sales and customers
- Rete ambitious and complementary team
- Headquarters in the Netherlands
- Ticket size: €50,000 - €200,000